Our story

Session started with a gap.

For years, David was looking for a sports fuel product that felt simple, effective, and easy to trust. Instead, most options felt overcomplicated, full of unnecessary extras, or built more around marketing than performance. So he did what a lot of endurance athletes do. He experimented, tested his own mixes with friends, and kept refining what good fuel should actually look like.

That was the starting point, but he couldn’t do it alone.

David brings the athlete experience. Years of training, racing, coaching, and working closely with endurance athletes shaped a clear view of what people really need from their fuel: clean ingredients, clear purpose, and something that works without fuss.

To build Session properly, he brought in Caroline and Ellie.

Caroline brings the brand and community side, helping shape how Session looks, feels, and connects with people. Ellie brings product expertise, helping turn the idea into something practical, thoughtful, and well made.

Together, we created Session to make sports fuel simpler, cleaner, and easier to trust.